Make it Rain, Don’t Wait for Rain: International Business Development Strategies

For companies with foreign sales that have been selling as the orders or opportunities come in from abroad, but now want to transition from being reactive to proactively creating a global expansion strategy. How do you pick the right countries? How do you decide which markets to invest time and resources into developing a base of customers or partners? How do you find new customers? How do you identify, screen, and sign on with the best in-country partners?


Friday, October 21, 2016

3:15 pm – 4:15 pm

Plaza 3






Rob Crabtree – Director of Operations, Velocity Global, LLC







Rachel Horning – Policy Manager, Los Angeles County Business Federation (moderator)






Richard Swanson – Regional Director of Pacific South Network of the International Trade Administration






Jeff Williamson – Statewide Director, Center for International Trade Development (CITD), California Community Colleges and Economic & Workforce Development & Director, California State Trade Expansion Program (STEP)



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