Marketing & Advertising: Resonating Cross-Border




How do you resonate in differing societies? How do you speak to your audiences in ways that feel natural to them? What are the emerging technologies and platforms where the meaningful interactions are taking place? And what kind of strategies are enabling companies to merge into their target markets with the best results?


Friday, October 21

1:45 pm – 3:00 pm

Diamond 4




Rebecca Fannin – Founder & Editor, Silicon Dragon and Contributor to Forbes (moderator)





Marta Grutka – Founder & Principal, Bspoke Consultancy Pte Ltd






Humphrey Ho – Managing Director, Hylink North America






Rainbow Yuen – Founder & CEO, Rainbow Bridge International



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