Case Studies in Going Global


8:00 – 111:00 AM

Diamond 4 & 5




  • Horst Schulze – Founding President, Former COO of Ritz-Carlton Hotel Co.; CEO, Capella Group


  • “Lessons Learned and Strategies for Scaling International HR Operations”


  • “Building a Global Brand through Communications”
    • Colleen Graffy – Former United States Deputy Assistant Secretary of State for Public Diplomacy for Europe and Eurasia, and Associate Professor of Law and Director of Global Programs, Pepperdine University School of Law
    • Fred Cook – CEO, Golin (Moderator)
    • Chris Kuechenmeister – Vice President, Communications, PepsiCo’s Frito-Lay North America
    • Dan Tarman – Chief Communications Officer, eBay


  • Marvin Ammori — General Counsel, Hyperloop One – “Making the Vision for Hyperloop a Global Reality”
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