Product-Market Fit: Key Insights For Finding Your Match Across Markets


When you take your product or service into a new country, you are also taking it into a new culture, a new set of economic hierarchies, and in some cases you have to adjust how your product matches up with the audience you want to reach. Sometimes that means changing the product or service for the market, sometimes that means focusing on a different target audience than you have in other markets, and sometimes you have to adjust your messaging to reflect new ground realities — and sometimes it’s all of the above. Learn how to find the perfect match in new markets.


Thursday, October 20, 2016

4:00 pm – 5:00 pm

Plaza 3






Shawn Xu – International Expansion, Square






William Bao Bean – Partner, SOSV, Managing Director, Chinaccelerator, and Managing Director, MOX





Mike Prasad  – Managing Director & Founding Partner, ventureLab (moderator)

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