Strategic Market Expansion: Charting a Smart Course in Today’s Growth Landscape



Behind closed doors, the most experienced practitioners of international business will tell you that it is rare to see a company that does international expansion well. Even the large MNCs are prone to the trendiness in the business news, making errors and missing lucrative but un-obvious opportunities. So how do you choose the right markets for the right reasons at the right time? That’s the big question confronting every international executive, and yet the consensus across most of the facilitators of trade and investment is that the process of expansion strategy is largely unscientific and guided by a variety of biases or trend perceptions in all but the most disciplined companies.


This discussion will focus on how companies of various kinds should reconfigure their expansion strategy and processes – whether to respond to a new announcement of tax incentives, industrial reforms, chase an active smartphone-using society, or seek out cultural affinities. Led by longtime Asia hand Frank Lavin, a former banking and PR executive who has served in multiple high level government assignments including US Ambassador to Singapore and Undersecretary of Commerce for International Trade, this session will give participants a wide-ranging set of considerations and views for creating a robust international strategy.


Thursday, October 20

2:30 pm – 3:45 pm

Plaza 3






Anthony Buono – Executive Managing Director for Retail Services, CBRE







Frank Lavin – CEO, Export Now and Former Undersecretary of Commerce for International Trade (Moderator)






Joel Whitaker – Senior Vice President, Global Head of Research, Frontier Strategy Group

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