Alex Soncini has over 15 years of experience in the digital commerce industry and is passionate about the retail transformation. Computer Engineer and Master in Project Management participated in hundreds of omnichannel commerce projects helping companies with digital strategy. Co-founder of VTEX eCommerce Cloud Software, driven the company to expand in the Latin American market, which currently has customers in 11 countries. Currently, he led the company’s North American expansion. International speaker in the main Latin American digital commerce events and teacher in the most recognized universities in Brazil. For two years, he coordinated the E-commerce Platform Committee of the Brazilian Chamber of Electronic E-commerce.