Charles Hayes


Charles Hayes is Executive Managing Director, Asia and a Partner at IDEO. Based in Shanghai, he leads IDEO’s business in the region and works with clients to create value and growth through innovation. He acts as an advisor and strategic guide for client executive teams and focuses on helping them build strong consumer brands, tackle systemic challenges, and launch new ventures.


His work has spanned industries including: food and beverage, retail, healthcare, education, hospitality and consumer goods.


In addition to working with clients, Mr. Hayes helps amplify the impact of IDEO’s work by creating start-up and expert in-residence programs, building networks for collaboration, and developing new models for growth for IDEO in Asia. Recognised as an exceptional institutional intrapreneur, Mr. Hayes has been selected by The Aspen Institute as a First Movers Fellow in the class of 2016. He was also recognised in 2014 in FastCompany China magazine as one of 100 Most Creative People in Business for his contribution to creativity, business and nurturing talent.


Mr. Hayes is speaking in:

China Super Session

Marketing & Advertising: Resonating Cross-Border